Crafting a moving brand for a moving community.

+ Info

Nomada is built for people on the move—digital nomads looking for freedom without losing their sense of direction. The brand needed to feel grounded yet flexible, reflecting both a lifestyle and a mindset. The identity draws on the language of travel—coordinates, compasses, translucent overlays—to create a visual system that’s light, directional, and calm.

Motion design plays a central role in shaping the experience. The rotating logo, translucent floating tags, and slow, considered transitions all serve a purpose: they bring the brand to life in a way that feels fluid, not flashy. These moments of movement give Nomada its rhythm. They create a sense of space, of quiet guidance, that helps the brand stand apart in a noisy, fast-moving digital landscape.

Services

Art Direction
Visual Identity
Prompt Design

Credits

Studio: Soluble
Art Direction: Janire Fontanal, Fèlix Hernández
Graphic Design: Fèlix Hernández
Motion Design: Celia Santos
Prompt Design: Fèlix Hernández
Brand Strategy: Carmen Fraga, Cristian R. Marín

2025 © Fèlix Hernández

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